VERTLYWho we are
Vertly is a vertical jump training app made by Cam Hazzard ("Vertly", "we", "us"). This policy covers the Vertly iPhone app and vertlyapp.com. If something here isn't clear, email vertlyapp@gmail.com and a real person will answer.
What we collect
Your account
- Email and first name. So you can sign in and so the app knows what to call you.
- How you sign in. If you use email, we store a scrambled (hashed) version of your password, never the password itself. If you use Sign in with Apple or Google, we get an ID from them plus the email and name they share. If you pick Hide My Email, we only see Apple's relay address.
- Basic account records. When you joined, whether your email is verified, and when you last opened the app.
Your athlete profile
During setup and in Edit Stats, the app asks for the numbers a coach would ask for: your birthday, sport, height, weight, standing reach, plant foot, your vertical tests, your goal, your experience, the equipment you have, and (if you're 16 or older and lift) your lift numbers. Your birthday tells us your age, and your age changes how your plan is built.
What you do in the app
- Workout logs, vertical tests, PRs and rep maxes, your plan, daily reps and touches, bodyweight entries.
- Your game: the cards in your Bag and the rim height you logged each one at, sets, Cam's Call answers, Name-A-Dunk results, streaks, your Game Card and Locker.
- Your conversation with Coach Cam (we back up your most recent 500 messages) and the short notes Coach Cam keeps about you. You can see every note and remove any of them in the Coach tab.
- If your membership includes Direct Line, the messages you send Cam and his replies.
Your phone holds the main copy of this data. We keep a backup copy on our server so your progress follows you to a new phone and survives a reinstall.
The Crew
If you use the Crew: who you're linked with, invites you send or accept, the stamps you give, Game of D-U-N-K games, and any reports or blocks you make. More on what your Crew can see below.
Purchases
Apple handles every payment. We never see your card. Apple tells us which plan you have, when it renews, and whether a trial or offer code is active, so we can unlock the right features. When you join a Crew through an invite, the app also sends Apple's app transaction ID so one install can't claim the same free-week reward twice.
Notifications
If you turn notifications on, we store your device's push token and your time zone, so reminders show up at a sensible hour where you live.
How the app is used
We keep our own simple usage records, like "a workout was started", "the paywall was opened" or "a club was joined". They are a fixed list of event names with no free text, and they never leave our server. We use them to fix bugs and to see which parts of the app actually help people. There is no third-party analytics or advertising SDK in Vertly.
What we don't collect
- Your dunk clips. When you put a clip on the back of a card, it is saved on your phone only. It is never uploaded to us or shown to your Crew. Delete the app and the clips go with it.
- Your location, contacts, school or city.
- Your camera. Vertly doesn't use it. A Crew QR code is scanned with your friend's own Camera app.
- Advertising identifiers. We don't track you across other apps or websites, so Vertly never asks for tracking permission.
- Your payment details. Apple keeps those.
When you add a clip, iOS asks for access to your photos. Vertly only reads the clip you pick.
How we use your information
- To run your account and keep your progress backed up.
- To coach you: answering your questions, building and adjusting your plan, and keeping your numbers straight.
- To run the game: cards, Air Levels, streaks, Cam's Call, your weekly recap and the Crew.
- To send the notifications you turned on.
- To unlock what you paid for, and to stop abuse like reward farming.
- To keep people safe: reviewing Crew reports, and spotting messages where someone may need real help.
- To fix bugs and make the app better.
We don't use your data for advertising, and we don't sell it or share it with anyone for their own marketing.
Coach Cam and AI
Coach Cam is an AI coach built on Cam's training. It is not Cam typing to you. Before your first question the app tells you this, and you have to tap Okay before anything is sent.
To answer you, Vertly sends your message and the context Coach Cam needs to Anthropic, the company that makes the Claude AI models. What goes with your message depends on your plan:
- Free: your first name and age.
- Coach Chat: your athlete profile (for example your height, weight, reach, verticals and goal).
- Full Access: your profile plus your recent training (vertical tests, lift numbers, PRs, your Bag, the last two weeks of logs, your plan) and Coach Cam's notes about you, so the answer fits your real week.
Building or adjusting a plan works the same way: your profile, logs and notes go to Anthropic so the plan fits you. Anthropic processes this to produce the reply for us. Under Anthropic's commercial terms, API inputs and outputs are not used to train its models. The Crew, your weekly recap and your training insights are worked out by Vertly itself, with no AI call.
If a message suggests someone is in danger or in crisis, Coach Cam stops coaching and points to real help (like 988 or 911) instead.
The Crew
The Crew is friends only. Nobody sees anything until you let them in.
Your Crew sees: your first name (run through a name filter), your Game Card (plant foot, peak vertical, colorway, medal count, up to three patches, how many cards you've bagged), the cards you bag with their dates and rim heights, your rim raises and new Air Level clubs, stamps, and your Game of D-U-N-K record.
Your Crew never sees: your weight, your age or birthday, your school, your city or where you are, your email, your clips, your coach conversation, or Coach Cam's notes.
The Crew has no free-text messages and no photo or video uploads. Feed posts are written by the app, and stamps are four fixed words. If you report someone, we see the report and the item it's about. If you block someone, they're removed from your Crew and can't send you new requests. The Crew is not available to anyone under 13. Read the full Crew Community Rules.
Who helps run Vertly
We use a short list of service providers. Each only gets what it needs to do its job for us.
| Provider | What they do | What they get |
|---|---|---|
| Anthropic | Runs the AI behind Coach Cam and plan building | Your messages and the training context described above |
| Railway | Hosts our server and database | Everything stored on our server, encrypted in transit |
| Apple | Sign in with Apple, payments, subscription status, offer codes, App Store reviews | What Apple already has from your Apple account and purchases |
| Sign in with Google, if you choose it | The sign-in request | |
| Expo | Delivers push notifications and app updates | Your push token and the notification text |
| Resend | Sends account emails, such as email verification | Your email address and the message |
| Vercel | Hosts vertlyapp.com | Standard web request data when you visit the site |
We may also share information if the law requires it, to protect someone's safety, or if Vertly is ever sold or merged (in which case this policy would still apply to your data, and we'd tell you).
How long we keep it
We keep your data for as long as your account exists, so your progress is there when you come back. Sign-in sessions expire after 90 days. When you delete your account, your data is deleted from our server right away (see the next section for the few records we keep).
Deleting your account
Open Vertly, go to the Me tab, scroll to the bottom and tap Delete account. On older versions of the app, tap the person button at the top of Home, then Delete account. Full steps are on the Delete your account page.
Deleting removes your account, sign-in details, athlete profile, training history, plan, Bag, coach conversation and notes, Direct Line messages, notification tokens, usage records, and everything Crew (your links, stamps, games, and reports made by or about you).
A few records don't contain your profile or messages and stay so the system can't be gamed:
- Usage counters tied to an Apple subscription ID (for example, how many coach questions that subscription used this week).
- A scrambled (hashed) email or Apple transaction ID on code and invite records, so a free week or creator code can't be claimed twice.
- Cost records for each AI call (the model used and its cost), which we keep for our books.
Deleting your account does not cancel an Apple subscription. Cancel it in iPhone Settings, then your name, then Subscriptions. The app shows a Manage subscription button when it applies.
Age
Vertly is for athletes 13 and up. If the birthday entered at setup is under 13, the app stops right there and saves nothing. The Crew is closed to anyone under 13. We don't knowingly collect information from children under 13. If you think a child under 13 has an account, email us and we'll delete it.
For athletes under 18, the Crew still never shows age, weight, school or location, and Coach Cam's safety rules are stricter (for example, telling a younger athlete to talk to a parent or coach about pain or anything serious).
Your rights and choices
- See and fix your data. Your profile, logs and notes are all in the app, and you can edit them any time.
- Remove Coach Cam's notes. In the Coach tab, open the notes and remove any you want.
- Get a copy. Email us from your account email and we'll send you a copy of what our server holds.
- Delete everything. From the app, or by email if you can't get in.
- Notifications. One switch in the Me tab, or in iPhone Settings.
Depending on where you live (for example California, other US states, the UK or the EU), you may have more rights, like the right to know, correct, delete or move your data, and to object to some uses. We honor these requests for everyone, wherever you live. We don't sell personal information or share it for cross-context behavioral advertising. Email vertlyapp@gmail.com to make a request. We'll answer within 30 days and won't treat you differently for asking.
Vertly is run from the United States, so your information is processed in the US.
Security
Everything between the app and our server travels over an encrypted connection. Passwords are stored hashed. Purchases are checked against Apple's signature before anything unlocks. No system is perfect, but we only keep what we need, which is the best protection there is.
This website
vertlyapp.com has no cookies, no analytics and no ad pixels. Our host, Vercel, keeps standard server logs (like IP address and the page requested) to deliver and protect the site. If you tap a Crew invite link, the code in the link is read by the page on your device to show it to you.
Changes
If we change this policy in a way that matters, we'll update the date at the top and tell you in the app before it takes effect.
Contact
Questions, requests or worries: vertlyapp@gmail.com. Vertly is made by Cam Hazzard in Texas, USA.